Metcalfe’s Law can help explain why it’s so difficult managing a coherent integrated digital corporate communications team.
Numbers of giraffe in Africa have dropped by almost 30% since the 1980s.
Gen Z investors are absent in African markets as an identifiable investing community. They do not have the same easy access to online and mobile investing, nor the disposable income to invest.
There is no perfect way of measuring the investor relations performance but this does not mean you should not try.
Globally, companies have realised the importance of communicating their sustainable value to stakeholders. It would follow that the conversation around ESG and sustainability is also on the board agenda in African organisations.
High company profits and the disparity between the rich and poor is a strategic PR risk to African listed companies