While it's an adrenaline-pumping job, it's work you'd rather not happen frequently. But when it does, it's about being prepared, being agile, and most importantly, being effective.

The key challenge that companies face currently is learning how to navigate this complexity, minimize costs, while simultaneously pushing the boundaries to develop a future-proofed communications strategy.

Africa’s stock exchanges are requiring stakeholder-related sustainability reporting on listed companies while at the same time not applying the same principles to their activities.