The ESG Africa Conference: A Call to Action
“Empowering Leaders in Africa to Drive a More Sustainable Future” is the theme of the ESG Africa Conference on 4th and 5th October in Johannesburg. The theme underscores leaders’ essential role in ensuring their organisations align with ESG principles and integrate them into their overall strategy.
Philip’s ESG Advocacy: Leading by Example
Philip’s activities embody these principles publicly: he consistently communicates ESG with his stakeholders under his company’s and Group’s purpose. I showcase this because it’s notable and significant.
The Power of LinkedIn for CEOs
Many executives I speak to are frustrated that they don’t receive enough public visibility. CEOs using their LinkedIn presence is logical, with some great ROI if done correctly. The time, investment, and effort put into sustainability and ESG reporting is significant.
Humanising Standard Bank Through Personal Commitment
Phillip’s LinkedIn management offers meaningful insight into how to balance personal, corporate, and sustainability reporting. Note: Standard Bank does not own his LinkedIn profile; he does. When Phillip takes the time to share sustainability messaging on his personal LinkedIn account, it sends a strong signal that he is personally committed. This builds trust and credibility with stakeholders and inspires employees.
The Impact of a CEO’s Personal LinkedIn Presence
Phillip’s personal LinkedIn account has a much larger following than the company’s LinkedIn account (this is typical). He reaches a much wider audience, and his input helps to humanise Standard Bank and make it more relatable to stakeholders. This helps build stronger relationships with customers, employees, and the community. His involvement also illustrates thought leadership as he sometimes shares well-informed and thought-provoking sustainability messaging to enhance Standard Banks’s reputation.
Key Takeaways from Phillip’s LinkedIn Presence
- He is authentic and genuine
- He’s balanced and professional
- He’s consistent. This has been critical in helping build a following of more than 21,000.
Leadership in Communicating Sustainability Report: Phillip Madinga
Upcoming Research Report: Top CEO Communicators of Sustainability
My next research report profiles the Top 5 CEO communicators of sustainability (from +80 African stock exchange-listed banks profiled on AfricanFinancials). Where do you think Phillip will rank?