Published On: June 13, 2023Categories: ESG, Governance, Investor Relations, shareholder communicationTags: 2.4 min read
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Investor relations (IR) serve as a crucial bridge between a company and its investors, ensuring transparent and consistent communication about the firm’s financial health and strategic direction. As environmental, social, and governance (ESG) issues continue to gain prominence in investment decision-making, AfricanFinancials is focusing on refining the IR framework to incorporate these vital elements. This approach aligns with the increasing demand for effective ESG communication to secure investment, as noted in a recent article.

ESG Progress and Attracting Investment

Research from Blackrock reveals a positive correlation between sustainability and traditional investment factors like quality and low volatility, making ESG-oriented organisations a magnet for investment. Transparency about a company’s societal and environmental impacts implies a commitment to long-term growth – an appealing proposition for investors.

The AfricanFinancials Approach

At AfricanFinancials, we’ve identified 16 minimum standards of online investor relations for African listed companies. We believe that integrating these standards into corporate practices enhances communication transparency and trust between companies and their stakeholders. This framework includes not only financial reporting but extends to material ESG disclosures, thereby offering a comprehensive overview of a company’s performance.

ESG Communication in Practice: What Should Your Story Say?

ESG narratives should encompass key operational levers, from accessing sustainability-linked loans to managing reputation and people. Importantly, companies need to ensure they’re collecting and presenting quality ESG data with the same rigour applied to financial reporting. This means ensuring data reliability, comparability, and verifiability to prevent accusations of greenwashing.

Establishing Credibility

A compelling ESG story balances detailed information with strategic focus, underpinned by transparency. Honesty about the challenges faced in ESG transitions can earn investor trust and support. It is crucial to remember that ESG metrics should be relevant and impactful to the company’s business model, reducing the plethora of ESG metrics to a handful that are truly significant.

Services and Products from AfricanFinancials

AfricanFinancials offers a host of services and products to guide African listed companies through this transformative journey. Our Investor Relations Website Services provide companies with a digital platform that aligns with our 16 minimum standards, enhancing engagement with investors.

The IR App, an investor relations mobile application, caters to the growing trend of mobile device usage in Africa, facilitating easy access to company news, financials, and other disclosures, including ESG metrics.

Our IR Training Services offer practical training and workshops to Investor Relations Officers and other executives involved in investor relations and communication, equipping them with the knowledge and tools to effectively engage with investors and report on ESG matters.


As investor interest in ESG issues intensifies, the need for clear, credible, and consistent ESG communication has never been more critical. The AfricanFinancials Minimum Standards of Investor Relations present a comprehensive framework for African listed companies of all sizes to respond to these evolving investor demands effectively, securing their reputation and future growth.

Turnkey, communications solutions for every listed company in Africa

Speak to us about IR solutions for your company

Speak to us about IR solutions for your company

AfricanFinancials works with Boards, CEOs and companies who want to build sustainable businesses through better corporate and investor communications. Our focus is online investor relations to promote secure two-way communications with investors and stakeholders.